Pune: Game streaming and commerce platform Rooter has announced the launch of rStream, an innovative Adtech solution designed to help brands engage with Gen Z audiences while empowering creators with new monetization opportunities.
Built on a native, high-engagement format, rStream enables brands to integrate directly into live game streams without interrupting the viewer experience.
Also Read: Rooter Expands into Gaming Commerce, Records INR 82 Cr Revenue in FY25
At the same time, it advances industry standards in campaign measurement by providing real-time, in-stream ad viewership data, ensuring accurate reporting and greater transparency.
AI-Led Media Creation and Context-Aware Ad Delivery with rStream
With AI-powered, context-aware ad creation, rStream customizes messaging based on game genres, stream context, creator voice, and audience segments.
This approach has been shown to deliver up to 2X higher click-through rates compared to industry averages. Ads are seamlessly incorporated into live content through formats such as pop-ups, audio-triggered placements, and in-chat promotions.
The solution offers advertisers access to over 500 verified creators and the ability to reach nearly 100 million users across Rooter and YouTube, providing unparalleled reach within the Gen Z gaming community.
Real-Time Ad Viewership Tracking Ensures Transparency
Unlike traditional industry practices that equate stream views with embedded ad views, rStream captures actual ad watch behaviour in real time. Advertisers gain access to a live dashboard offering granular ad viewership insights, independently verified by a leading third-party research agency.
Also Read: India Leads Mobile Gaming Downloads Globally, Eyes ₹66000 Crore Market by 2025
Piyush, Founder and CEO of Rooter, commented, “Gaming environments generate unmatched attention and engagement. For brands, the key is to retain that attention without disrupting the experience. Whether entering gaming for the first time or scaling ongoing campaigns, rStream ensures seamless delivery, accurate ROAS evaluation, and impactful brand engagement.”
With rStream, Rooter is redefining digital advertising in live-streaming environments, offering a powerful solution that balances creator monetization, brand impact, and audience experience.
